Jean-Claude Biver, head of LVMH Watches and CEO of TAG Heuer, just lately sat down for a wave of interviews to speak about his new meantime CEO position at watchmaker, Zenith. All through some of the interviews with Neue Zürcher Zeitung, Biver spoke at duration about his fresh dive into smartwatches at TAG Heuer, a transfer that has became out to be a a success one. He shared gross sales main points, in conjunction with plans for the following era Connected line.
Consistent with Biver, TAG initially most effective anticipated to promote about 20,000 in their $1,500 Connected smartwatches (our Connected review). In fourteen months, they ended up promoting 56,000, virtually triple their preliminary forecast. That’s lovely exceptional while you believe the logo, the cost, and the truth that we stay listening to that smartwatches aren’t well-liked. You could recall that TAG Heuer had to stop online sales at one point as a result of they bought thru them so temporarily and sought after with the intention to be offering them in-store. They now be offering choices that come with rose gold instances and cost close to $10,000.
For 2017, TAG Heuer will as soon as once more promote a brand new smartwatch or two, which used to be first reported back in March of last year. The brand new line, which might be powered by way of Intel chipsets (like the unique Connected), will arrive in smaller (“for ladies and the Asian marketplace”) and bigger sizes, along side “other colours and fabrics.”
Biver laid out probably the most specifications and lines for the brand new line of smartwatches out of doors of the Intel chipset, like a “cost serve as” (which might imply NFC onboard), GPS, longer battery lifestyles, “extra tough presentations,” and “higher reception.” He additionally famous that they have got an place of business at Intel’s Santa Clara campus the place they plan to make use of 8-12 folks, in order that they may be able to “be shut and know what’s happening” in the generation box, as they most probably don’t plan to go out the smartwatch area any time quickly.
Biver thinks they may be able to promote 150,000 of those new smartwatches. They come in May.