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Survey finds 50% of phones activated last quarter came from Apple, 26% from Samsung

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Survey finds 50% of phones activated last quarter came from Apple, 26% from Samsung

cirp_phone_brand_share_of_activations_q4_2014

Apple trumped all different phone producers last quarter in response to shoppers activating a tool. The same old Android foes have been all a long way at the back of Apple with Samsung prime the best way. Consumer Intelligence Research Partners (CIRP) carried out a survey with 5 hundred topics in america and aimed to seek out which telephone manufacturers have been most well liked amongst activations. The units, each antique and new, have been activated among October and December of last yr.

Samsung trailed Apple through 24% and that used to be the nearest any corporate came to catching the extended family in Cupertino. After that, the numbers dropped off considerably. The 3rd position corporate used to be LG with 11% and Motorola completed fourth at 4%. Rounding out the ground used to be HTC (2%), Nokia (2%), Amazon (1%), and “different” with 4%. BlackBerry, who may or may not be facing an acquisition within the close to long run, had no activations from the survey.

Josh Lowitz, the co-founder of CIRP, defined that the loyalty of Apple consumers is a long way more than that of Samsung and LG’s. He stated:

“iPhones drew from unswerving Apple consumers, with 86% of consumers upgrading from an older iPhone. Samsung and LG noticed some distance decrease loyalty charges, with 25% of Samsung house owners and 18% of LG house owners who activated a telephone within the quarter switching to an iPhone.”

Source: Consumer Intelligence Research Partners (PDF)
Via: Phone Arena


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