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Sony working on special India-only entry level smartphone strategy

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Sony working on special India-only entry level smartphone strategy

Sony is working a special strategy for the smartphone market in India says managing director Kenichiro Hibi. The need for a special strategy is driven by Sony’s larger move as a company to get out of the entry level smartphone market on a global basis. However, India is the fastest growing smartphone market in the […]

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Sony is working a special strategy for the smartphone marketplace in India says handling director Kenichiro Hibi. The want for a special strategy is pushed through Sony’s greater transfer as an organization to get out of the entry level smartphone marketplace on an international foundation. However, India is the quickest rising smartphone marketplace on the earth, even quicker rising than China, and entry level smartphones rule the roost. This approach Sony has to proceed to supply them for that marketplace in the event that they need to compete in India.

Hibi says Sony will glance to duplicate the good fortune they have got had with televisions in India. For the LED tv marketplace, Sony began generating “small monitor” televisions within the 22-inch to 24-inch vary. This produced wireless sure effects for the corporate which now claims 30% of the marketplace percentage.

In the smartphone marketplace, Sony claimed 10% of the marketplace ultimate yr, that is in reality now not dangerous taking into account there are approximately 100 producers in play. Hibi says, “we need to release such fashions in India to live on on this tricky marketplace…” relating to smartphone fashions within the Rs 8,000 – 10,000 vary (approximately $126 – $158 USD). Analysts assume Sony may just sooner or later lay declare to 15% of the marketplace in the event that they prevail with their strategy.

Hibi now not handiest plans to stick within the Indian marketplace with entry level telephones, he hopes to supply the telephones in India as a part of a Made in India strategy. Hibi signifies he's going to be offering a strategy for the Indian marketplace to Sony’s international president and leader government Kazuo Hirai this week.

source: Economic Times


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