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Size does matter: larger iPhone 6 brings the smartphone war to Samsung’s home ground

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Size does matter: larger iPhone 6 brings the smartphone war to Samsung’s home ground


For years, shoppers were hard larger monitors and feature positioned their shopping for energy at the back of unique apparatus producers (OEMs) prepared to provide them what they would like. Apple, slowly accepting the shopper call for in spite of the vocal minority’s laments, has in spite of everything introduced a up to date display measurement to its iPhone merchandise with the release of the iPhone 6 and iPhone 6 Plus.

This information is antique and has been mentioned for months now, clearly. What is new, despite the fact that, is the knowledge appearing that Apple’s measurement improve with the iPhone has hit Android OEMs in an not likely region: their home nations. Counterpoint Technology Market Research, an Asian-primarily based consulting company that offers knowledge-pushed analyses of marketplace developments, has launched a record detailing Apple’s latest assault on the Asian entrance.

If you’ve ever questioned the place Android OEMs get their massive aggressive power from in spite of Apple’s dominance in western markets, it’s due to their common reputation in the japanese and rising marketplace areas. Apple has been keeping off the likes of Samsung in puts like the United States, whilst now not being in a position to make so much headway towards them, as a result of the iPhone merely wasn’t that fascinating of a product on the different aspect of the Pacific. Until now, that may be.


Counterpoint reviews that from May 2014 to November 2014, Samsung’s presence in Koreans’ wallet dropped just about 20%, at the same time as Apple noticed an enormous spice up of just about 25% particularly after the iPhone 6 and 6 Plus’ free up. Tom Kang, Counterpoint’s analysis director in Korea had the following remark: “No overseas logo has long past past the 20% marketplace percentage mark in the historical past of Korea’s smartphone business. It has all the time been ruled through the international smartphone chief, Samsung. But iPhone 6 and 6 Plus have made a distinction right here, denting the festival’s phablet gross sales. Korea being the global’s best penetrated phablet marketplace (handsets with 5” above monitors) earnestly wanted a big monitor iPhone for rather a time and now this thirst has been quenched. If there used to be a greater provide of iPhone 6 & 6 Plus 64GB & 128GB fashions throughout the month then Apple’s percentage will have climbed to the 40% degree.”


An even larger leap for Apple came about in Japan, a region the place Apple gross sales have normally performed higher traditionally than in different Asian markets. In November 2014, it completed out with a report 51% in gross sales.

In China, iPhone gross sales rose sharply as smartly, however nonetheless fell at the back of Chinese favorites Xiaomi and Lenovo. It took the mixed, then again, to keep in advance of the singular Apple access.

Perhaps Apple took a web page from Samsung’s playbook: don’t pay attention to the antique-shield generation junkies and glance to what actual other folks need. Apple die-hards in the blogosphere would possibly rail towards the larger monitors and different new generation, however no less than part of the US phase owns a big-monitor Android tool and an unfathomable proportion of the inhabitants in another country owns one as smartly. So Apple ditches the squeaky wheel so as to compete instantly throughout all fronts and, it sounds as if, it’s running.

As I mentioned back in December, S be expecting Android OEMs to have a tricky 2015 until they pull their collective heads out of, smartly, you get the concept.

Source: Counterpoint Technology Market Research

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