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Samsung wants to emulate Stark Industries with movie tie-ins

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Samsung wants to emulate Stark Industries with movie tie-ins

Samsung Shin Avengers tech

In Korea, the brand new Hollywood blockbuster Avengers: Age of Ultron from Marvel has a few sudden lovers in executives from Samsung Electronics. The corporate is so fascinated by the movie that they collaborated with Marvel on long run tech for the Avenger’s workforce and feature plans to free up an Iron Man themed model of the Samsung Galaxy S6 edge.

According to Samsung leader government, Shin Jong-kyun, Samsung hopes to apply within the steps of fictional Stark Industries through changing into a pace-setter in leading edge tech. As an instance of this, Shin poses the query, “did you spot the software with the clear show?” in reference to Tony Stark’s phone within the movie. Shin didn't complicated on whether or not the prop may just turn out to be a real product, however he positive appeared like he wants to see the corporate pursue the theory.

In addition to the clear phone, Samsung additionally provided sensible watches and wireless earpieces that the Avengers used within the movie.

Joining Shin for a screening of Avengers: Age of Ultron used to be Lee Young-hee, government vice chairman of Samsung’s cellular department. Lee showed, “Samsung is prepping up to rollout the Iron Man version of the S6 Edge, that allows you to be in pink” past due this month or early subsequent month. No phrase on whether or not different characters gets their very own tie-ins, like a Hulk impressed Galaxy Note Edge.

On a extra critical notice, Shin stated that gross sales of the brand new Galaxy S6 and Galaxy S6 aspect are “basking in a extra sure marketplace” in reaction to considerations approximately gross sales now not assembly expectancies. Shin additionally mentioned that the corporate has stepped forward their capability to produce the Galaxy S6 side show to meet call for.

source: The Korea Herald

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