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Pandora looking at a paid day-pass for its ad-free experience

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Pandora looking at a paid day-pass for its ad-free experience


While Pandora makes so much of its cash off its advert primarily based streaming carrier, the corporate is looking to trap customers into its paid carrier. The streaming corporate is looking so as to add a 24-hour day cross that you'll be able to acquire for a small worth.

According to Chief Product Officer Chris Phillips, who confirmed off a slide to buyers that includes the signal-up web page for this new day cross, says that the $0.99 plan might make Pandora a just right source of track for a summer time BBQ with the concept customers don’t need to annoy their visitors with a barrage of advert breaks. He additionally introduced that the corporate is toying with the theory making the day cross a 3 day cross.

I Pandora spokesman advised Gigaom the next:

“Pandora is dedicated to turning in an easy, personalised experience and we acknowledge a few shoppers would possibly need an ad-free experience however don’t essentially need to decide to a subscription. This providing will permit shoppers to make a choice and discover what is true for them or fits a specific adventure or experience. Pricing and actual timing are but to be made up our minds however we think it to be to be had later this yr.”

 While customers can get 192 kbps playback and a lot extra skips in keeping with day, Pandora handiest makes $47.9 million from subscriptions as opposed to the $220 million in income from advert-primarily based streaming. Ad income additionally grew 36 % the place subscription primarily based handiest grew via 24 %.
That stated, a 1-3 day ad-free choice aimed at individuals who simply want an ad-free experience each and every so ceaselessly, would possibly sway customers to buy the per month sub. We’ll have to attend and notice while the choice is are living.
source: Gigaom

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