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Pandora launches Artist Audio Messaging, Lenny Kravitz among the pilot users

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Pandora launches Artist Audio Messaging, Lenny Kravitz among the pilot users

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Forget approximately receiving a tweet out of your favourite artists as a result of a few of them will quickly be sending messages over Pandora. The carrier introduced on Thursday a brand new function referred to as Artist Audio Messaging which permits artists to ship personalised messages to listeners round the global. Pandora notes that the imaginable messages shared with listeners, except random voice recordings, are excursion bulletins, new album releases, and crowd-investment campaigns.

For the preliminary pilot, Pandora has decided on a small team of artists. Artist Audio Messaging will then increase to a much broader quantity of artists as soon as Pandora is aware precisely how the whole thing is operating for each artists and listeners. Among the pilot users is 4-time Grammy Award winner Lenny Kravitz. Earlier these days, Kravitz despatched listeners an advent a track of his.

Pandora believes that Artist Audio Messaging will convey in combination its 80 million users and the artists offering content material.

Source: Pandora


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