At the finish of February, S wrote somewhat piece on how HTC was pretty much screwed with the One M9 in view that they failed to capitalize while Samsung used to be extra susceptible. Now the numbers are in proving my prediction.
The One M9 debuted at the starting of April so you possibly can assume that HTC would possibly have got just a little spice up, however they didn’t even get that. Their revenue for the whole month plummeted via virtually 40% to NT$13.54 billion ($439.95 million US) from NT$22.07 remaining yr. If you examine it to the earlier month, the drop is 32.36 % in view that March published NT$20.02 billion.
The explanation why for this dismal efficiency is clearly the One M9. It’s in the 3rd era, and HTC made up our minds to stay issues the comparable even if the first generations by no means set the global on fireplace. Some analysts are pronouncing that the Snapdragon 810 may well be the offender, however that has not anything to do with it. People aren’t thinking about the telephone, and the mainstream shopper doesn’t even find out about the 810 controversy.
What’s even worse is that the present estimates display that the One M9 gained’t even promote in addition to the earlier era M7 and M8 fashions. HTC bought 7 million and 8 million devices respectively, however the objective for the M9 is best 4.5 million devices.
S really feel dangerous for HTC. O do like them as an organization, however they lack center of attention in the advertising division and just about in all places inside of the corporate. They lately introduced or even higher telephone, the M9+, ahead of the M9 were given off the floor. How loopy is that? The contemporary promotion of Cher Wang to CEO may well be sure, however is it too past due? Unfortunately A assume HTC is in critical hassle.
source: Taipei Times
Come remark in this article: Not surprising: HTC revenue plummeted in April due to lack of demand for the One M9