In November of ultimate 12 months, a report prompt that Google would possibly fold the Nest crew into its personal department, a transfer we stated as making a large number of sense because the two have identical targets at this level. These days, the corporations showed the transfer, with Nest announcing that they're already off to a “head get started” at taking part with Google’s staff on supercharging your good house.
Going ahead, Nest will stay a novel emblem, it’s simply that they're going to now not act as a stand-alone outfit, break free what the Google crew is doing. As an alternative, they’ll paintings in combination on initiatives to make certain that the Nest emblem is getting probably the most of Google’s applied sciences, like Google Assistant. There’s no explanation why Google corporate like Nest will have to be stored at the hours of darkness on Assistant or different helpful applied sciences that might get other people to purchase extra Nest merchandise. And let’s additionally no longer put out of your mind that Google has made an enormous push into the house (Google Home line), which is Nest’s territory. The combo of the 2 to make all of the ones merchandise play nicer in combination and praise every different is the fitting transfer.
With that mentioned, I will’t consider that this gained’t herald some exchange. How will branding paintings? What is going to the app scenario seem like going ahead? Is that truly the massive plan, simply placing Google Assistant in? What sorts of enhancements may also be made to Nest merchandise with deeper Google Assistant integration?
For good house product lovers, particularly the ones of Nest, that is beautiful large information. The corporate’s historical past with Google has been a rocky one so far. Optimistically, this is helping flip it throughout.
Nest Joins Google’s Hardware Team to Supercharge Your Smart Home is a publish from: Droid Life