The tale isn't an unfamiliar one – market leader stagnates in the highest place at the same time as competition proceed to stick sharp and ultimately the leader fades away. Two up to date examples are evoked – Nokia and Blackberry. Only a decade in the past, the ones names dominated in the mobile phone market, however lately the 2 of them are on lifestyles make stronger and at the verge of being consigned to the historical past bin. Motorola’s president Rick Osterloh thinks Samsung could be in the similar place and Motorola is poised to step into the highest place.
No doubt Samsung has constructed a big empire in the smartphone and cellular tool market, simply rivaling their closest competitor Apple and blowing away different producers. Despite that good fortune, 2014 used to be now not a just right one for Samsung and plenty of are brooding about whether or not the corporate is at the precipice of a fall.
Meanwhile, after spending a while underneath Google’s umbrella the place their operations have been fairly restricted, Motorola is now part of Lenovo and has large plans to start out increasing to new markets beginning this yr. One of the ones key markets might be China the place consumers be expecting most sensible-acting smartphones with out the top class worth.
Osterloh thinks Motorola is located to capitalize on a possible converting of the shield:
“Every seven years, the one that’s been on most sensible of the market has long past away. We are going thru a type of interesting shifts the place individuals are beginning to understand that you simply don’t want to pay $600 for a most sensible-tier telephone to get a most sensible-tier revel in.”
Under Google, Motorola began down a trail the place they de-emphasised specifications in prefer of improvements to the consumer revel in. While most sensible hardware is again in the combination to some degree, as proven by way of Motorola plans to make use of a Snapdragon 810 chip in a brand new flagship tool for 2015, the corporate hopes to take the smartphone to new ranges that incorporates providing higher worth for consumers with out sacrificing efficiency.
Do you assume Motorola will problem Samsung for the highest spot or will that come from different upstarts like Xiaomi?
Come remark in this article: Motorola’s Osterloh thinks Samsung could fade away as leader in smartphone market