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Micromax looking for investors in defense of Indian market

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Micromax looking for investors in defense of Indian market

In case you have not noticed, the Indian market is a hotbed of activity lately with companies like Sony and HTC announcing plans for the country in hopes of keeping up with manufacturers like Samsung and Xiaomi that are moving into the country. One company that has not missed out on the increased scrutiny the […]

Come comment on this article: Micromax looking for investors in defense of Indian market

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In case you haven't spotted, the Indian market is a hotbed of task in recent years with companies like Sony and HTC announcing plans for the rustic in hopes of maintaining with producers like Samsung and Xiaomi which are shifting into the rustic. One corporate that has now not overlooked out at the higher scrutiny the Indian market is getting is Micromax, one of the native favorites in India. Although Micromax enjoys just a little of a house box merit, the corporate can not relax its laurels on that and resources point out the corporate has began the method of bringing on board a few new investors to lend a hand supply capital for long run analysis and construction wishes.

Micromax does now not touch upon market hypothesis, however resources consider the corporate hopes to boost as much as $1 billion from investors. One source for the budget that has been mentioned is Japan’s SoftBank, which might sign up for present investors like TA Associates, Sequoia Capital, Sandstone Capital and Madison India Capital. Another choice for Micromax can be an IPO, however analysts assume the corporate’s leaders don't seem to be but in a position to head public.

Micromax hopes an infusion of capital will lend a hand it boost new services in order that it will probably differentiate itself in the more and more crowded Indian market. According to at least one company, Canalys, Micromax is the most important telephone dealer in India as of the fourth quarter of 2014, overtaking Samsung to be able to claiming 22 % of shipments. Staying in that high spot can be a problem, however the possible upside is worthwhile as India is the quickest rising market in the arena presently.

source: NDTV


Come remark in this article: Micromax looking for investors in defense of Indian market

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