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Leica’s Involvement in the Huawei P9 is Essentially Nothing More Than a Name

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Leica’s Involvement in the Huawei P9 is Essentially Nothing More Than a Name

When introduced, Huawei’s P9 smartphone used to be lovely thrilling, because of its “co-engineered” with Leica labeling and advertising. For somebody in the images box, figuring out that Leica’s mythical popularity used to be being positioned along a Chinese language manufactured smartphone is lovely massive, particularly with words like, “reinvent smartphone images” and “Leica twin lenses” being tossed on all of Huawei’s promotional material.

At the time of announcement, Huawei explicitly said that the digital camera revel in has a entire used to be co-engineered with Leica, main consumers to think that the camera-maker had some kind of hand in the advent of the modules. Come to determine, that is now not precisely the case.

Because of fresh knowledge clarified through Huawei and written via more than one shops from throughout the globe, the origins of the digital camera hardware inside the P9 and P9 Plus were traced to Sunny Optical, a Chinese language smartphone digital camera producer. If truth be told, Sunny Optical is the global’s biggest cell phone digital camera module provider, in keeping with My Drivers. Because it seems, Leica had nearly 0 enter on the general digital camera itself, however as an alternative, lent certification for the module, offering no exact lend a hand in the construction or manufacturing of the optics. On Huawei’s site, it is said (beneath a dropdown banner, thoughts you) that the telephones have a Leica co-engineered “Image High quality Set of rules” baked in, and that’s it from what I will be able to in finding.

To sum it up, no, those don't seem to be Leica lenses. At the finish of the day, Leica had little or no involvement in any respect, and in point of fact, this used to be purely a advertising transfer through Huawei to lend a hand promote telephones. Is it a giant deal? No, now not precisely, however I do really feel that there is slightly a little bit of misrepresentation happening right here, and from a shopper perspective, that is now not proper. While you say “co-engineered” and “Leica twin lenses” without delay for your corporate’s product web page, it’s false.

As an alternative of leaning on Leica’s identify to promote other folks a telephone, Huawei will have to were more uncomplicated with what it used to be providing. Consistent with many that have taken photographs on the P9 and P9 Plus, they supposedly have implausible cameras, so why the gimmicks?

By the use of: My Drivers | DP Review
Cheers Marc!

Leica’s Involvement in the Huawei P9 is Essentially Nothing More Than a Name is a publish from: Droid Life

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