Under Armour simply introduced a brand new well being and health community referred to as UA Record. It comprises apps for each Android and iOS, in addition to a website online that will monitor personalised well being and health knowledge with task monitoring, exercise logging, social demanding situations, and unique Under Armour content material and group options.
How does HTC have compatibility into this? They can be designing products that will “work seamlessly with UA Record.” HTC’s Connected Products industry unit is operating intently with Under Armour’s group of designers, sports activities scientists, and athletes to meet the best expectancies for athletes all over the world.
HTC CEO Peter Chou stated, “We need our products to meet the wishes of each and every person – whether or not you’re coaching for an individual easiest on your subsequent part marathon, or a qualified athlete honing your efficiency with a whole coaching body of workers at the back of you. So a long way, no corporate has been in a position to ship this degree of give a boost to and we really feel we now have a big chance to disrupt and boost up the improvement of this marketplace.”
O am now not positive what this information way with regard to the probabilities that HTC will ever be offering an Android Wear smartwatch, however in case you have been needing HTC’s dedication to high quality in your wrist, your goals will after all come real. A be expecting to see one thing introduced along the HIMA or at Mobile World Congress.
Be positive to take a look at our complete CES 2015 coverage.
Full Press Release:
HTC AND UNDER ARMOUR JOIN FORCES TO SUPERCHARGE CONNECTED FITNESS
The absolute best in cellular generation and design meets without equal in athletic efficiency
Las Vegas, NV, CES – January 6, 2015 — HTC and Under Armour Inc. these days introduced a strategic partnership that will see the pioneers in cellular innovation and athletic efficiency collaborate to empower athletes far and wide. HTC is designing a chain of products to work seamlessly with UA Record™, the most recent addition to Under Armour Connected Fitness, the arena’s definitive well being and health community. Under Armour introduced the UA RecordTM apps and website online nowadays at CES.
Peter Chou, CEO, HTC commented, “Mobile innovation has utterly modified folks’s lives in up to date years, making us extra hooked up to our global than ever ahead of. Now we would like to lend a hand folks be higher hooked up with themselves, serving to them to succeed in their objectives and achieve deeper perception into their very own lives to grow to be the most productive they may be able to be. By becoming a member of forces with Under Armour, one among these days’s so much fun and impressive leaders in empowering athletes, we're taking step one in this adventure and can supply shoppers with a variety of hooked up well being and health products and products and services that no different logo can fit.”
Robin Thurston, SVP, Connected Fitness, Under Armour stated, “HTC is well known for its fearless dedication to innovation, coupled with an consideration to element and top class design that makes it the appropriate spouse for Under Armour and UA RECORD. By making use of those shared values to our collaboration, we will be able to permit athletes all over to take their efficiency to the following degree in a extra hooked up and intuitive approach than ever sooner than.”
Innovation – a staff attempt
Under Armour’s workforce of designers, sports activities scientists and athletes are running intently with HTC’s Connected Products industry unit, in addition to its design and engineering groups, to be sure the shared efforts will meet the best possible expectancies of athletes far and wide. “It’s a shockingly fun new course for us,” introduced Peter Chou. “We need our products to meet the wishes of each and every person – whether or not you’re coaching for an individual easiest on your subsequent part marathon, or a qualified athlete honing your efficiency with a whole coaching body of workers at the back of you. So a long way, no corporate has been in a position to ship this degree of reinforce and we really feel we now have a big chance to disrupt and boost up the improvement of this marketplace.”
HTC Corporation goals to deliver brilliance to lifestyles. As an international innovator in sensible cellular units and generation, HTC has produced award-profitable products and business firsts for the reason that its inception in 1997, together with the significantly acclaimed HTC One and Desire strains of smartphones. The pursuit of brilliance is on the center of the whole thing we do, inspiring easiest-in-elegance design and recreation-converting cellular reviews for shoppers all over the world. HTC is indexed at the Taiwan Stock Exchange (TWSE: 2498). www.htc.com.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of efficiency shoes, attire and gear, revolutionized how athletes the world over get dressed. Designed to make all athletes higher, the logo’s cutting edge products are bought all over the world to athletes in any respect ranges. Under Armour’s absolutely owned subsidiary, MapMyFitness, powers some of the global’s biggest Connected Fitness groups. The Under Armour international headquarters is in Baltimore, Maryland. For additional knowledge, please seek advice from the Company’s site at www.uabiz.com.
Come remark in this article: HTC to design products that work seamlessly with Under Armour’s UA Record