I have said it a million times that HTC’s Achilles Heel is their marketing department. They just don’t seem to have any focus on what they are doing. Sure, Samsung has more money to spend, but their “The Next Big Thing Is Already Here” commercials were clear to the consumer.
Now with the launch of the One M9, HTC has brought back Robert Downey Jr. again. Robert Downey Jr. is a fantastic actor and someone who can bring some attention to the struggling company, but I am not sure this is the way to use him.
Hit the break, watch the videos, and let us know what you think.
Come comment on this article: HTC enlists Robert Downey Jr. again for more insane commercials