While HTC did end the final quarter of 2014 with a benefit, the volume used to be now not very so much. The corporate revealed its Q4 2014 record this morning and it presentations that HTC generated $1.5 billion in income sooner than keeping simply $15.9 million. It did turn out to be HTC’s 3rd consecutive quarter with a benefit, so issues are beginning to glance up for the Taiwanese corporate. And yr-on-yr growth for income used to be up 12%.
The following is what CEO Peter Chou needed to say in regards to the efficiency:
HTC completed the yr with a 3rd consecutive quarter of profitability, and is easily-located to construct on that forged platform within the yr in advance through making sure our portfolio is very focused and our message obviously communicated. Key to our progressed efficiency used to be our skill to provide adapted product mixes at appropriate worth issues inside the areas, which enabled us to intently cope with the wishes of particular markets.
Last yr used to be undoubtedly a step ahead for HTC. Three significantly acclaimed units introduced during the yr: HTC One (M8), HTC Desire EYE, and RE Camera. Rather than flooding the marketplace with units, HTC has made up our minds to focus on particular shoppers. The One (M8) used to be the flagship handset for a larger target audience. The Desire EYE used to be focused for a crowd that has an pastime in images/selfies. The RE Camera used to be a flexible device for snapping pictures and recording movies. In its record, HTC says that they launched into a technique within the quarter to increase its succeed in in cellular way of life.
Source: HTC (PDF)
Come remark in this article: HTC closes last year’s final quarter with small profit, still maintains growth