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Google Introducing 6-Second “Bumper” Ads to YouTube, Like Cute Little Haikus of Video Ads

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Google Introducing 6-Second “Bumper” Ads to YouTube, Like Cute Little Haikus of Video Ads

Since you watch a ton of “snackable” video for your smartphones, Google is introducing a brand new advert layout for advertisers to use on YouTube that handiest lasts 6 seconds. Those new advert types are referred to as “Bumper” advertisements and Google is hoping that advertisers will use them to get inventive in appearing you advertisements in between video binges. 

Google envisions an international the place advertisers can use those 6-second Bumper advertisements like “little haikus of video advertisements,” or through slicing up longer advertisements into brief portions that equivalent an entire as customers watch video after video.

I do know that promoting communicate isn’t precisely fascinating to maximum of us, since we'd relatively do with out advertisements, however I’m simply curious if a 6-second spot ahead of a video is one thing that might offend or annoy you much less. Would you be extra vulnerable to take a seat thru 6 seconds of promoting if that’s all it took to get you to your meant content material?

Bumpers will arrive in Would possibly.

By means of:  Inside AdWords

Google Introducing 6-Second “Bumper” Ads to YouTube, Like Cute Little Haikus of Video Ads is a publish from: Droid Life

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