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Endomondo, MyFitnessPal purchased by Under Armour

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Endomondo, MyFitnessPal purchased by Under Armour


Two of the most well liked well being and health programs were obtained by Under Armour. The sports wear corporate has purchased each Endomondo and MyFitnessPal, increasing the Connected Fitness group to greater than 120 million customers all over the world. Under Armour explains that the deal lets in it to be in keep an eye on of the arena’s biggest virtual well being and health group. Endomondo has 20 million registered customers whilst MyFitnessPal’s exceeds 80 million registered customers. It signifies that Under Armour’s acquisitions have brought about the Connected Fitness group to develop by 500%.

Being that the carrier’s have such quite a lot of customers, Under Armour didn't obtain any kind of cut price. The corporate paid $80 million for Endomondo and $475 million for MyFitnessPal. They will proceed to function in Copenhagen and San Francisco, respectively.

The acquisitions additional turn out that Under Armour is interested by its involvement within the cellular business. Last month, Under Armour and HTC partnered to layout merchandise for the UA Record community. There is an opportunity that we a see a fitness tracker built by HTC release at MWC 2015 that may be suitable with Under Armour’s community. Having Endomondo and MyFitnessPal will make Under Armour a fair greater drive within the virtual well being and health area.

Under Armour Acquires Endomondo and MyFitnessPal to Establish the World’s Largest Digital Health and Fitness Community

Brand will amplify its Connected Fitness portfolio to incorporate greater than 120 million international customers and advances project to create without equal virtual health group 

Baltimore, MD (February 4, 2015) - Today, Under Armour (NYSE:UA), an international chief in sports activities efficiency and innovation, introduced the purchase of Endomondo and MyFitnessPal, setting up possession of the arena’s biggest virtual well being and health group. These acquisitions, which complement UA’s present MapMyFitness and UA RECORD™ suite of programs, will additional allow the logo to offer unheard of well being and health knowledge and perception, in reinforce of its common venture to make all athletes higher.

Powered by greater than 80 million registered customers, MyFitnessPal is the prime loose useful resource for attaining and keeping up well being and health objectives, offering dietary knowledge for over 5 million meals and providing caloric knowledge related to loads of workouts, empowering its group to make higher, extra knowledgeable wholesome-dwelling selections. MyFitnessPal will amplify the present services from UA Connected Fitness™ to incorporate complete nutrients equipment, permitting customers to trace energy, nutrients and workout. 

Meanwhile, Endomondo is an open health monitoring platform and social health community connecting athletes during the arena. Utilizing GPS and different complex applied sciences, Endomondo supplies customers being able to map, document and percentage their exercises. Endomondo recently hosts 20 million registered customers, roughly 80% of that are situated out of doors of the G.A., offering quick scale and greater global presence for the Under Armour Connected Fitness™ group.

“Under Armour’s proven international management in well being and health innovation is very much more suitable with the addition of Endomondo and MyFitnessPal, as we proceed to redefine and raise the Connected Fitness revel in for tens of millions of other folks around the globe,” stated Kevin Plank, Chairman and CEO of Under Armour. “Similar to MapMyFitness, Endomondo and MyFitnessPal have based monitor data of unrivaled fairness, experience and keenness within the health and nutrients area, and they're perfect companions to allow Under Armour to offer knowledge-pushed, proactive answers to lend a hand athletes of all ranges lead fitter and extra lively life.”

With the acquisitions of Endomondo and MyFitnessPal, Under Armour keeps to improve its place at the leading edge of the hooked up health area and advances its objective of turning in recreation-converting answers to how athletes and health-minded people teach, carry out and are living.

Combined with the expansion of MapMyFitness, those acquisitions will increase Under Armour’s Connected Fitness group to incorporate greater than 120 million registered customers.

“At MyFitnessPal, consumer good fortune is our real North,” stated Mike Lee, Co-founder and CEO of MyFitnessPal. “Under Armour will deliver huge well being and health experience and tools to our 80 million customers to lend a hand information them as they paintings to succeed in their well being objectives.”

“Endomondo has constructed an engaged international group of health lovers, offering a robust technical platform for our customers, whilst adhering to our center trust that social interplay and give a boost to are key motivators relating to getting have compatibility and keeping up a wholesome way of life,” stated Mette Lykke, Endomondo Co-Founder and CEO. “We percentage in Under Armour’s hobby for innovation, in addition to its venture to make athletes higher, and we sit up for higher serving the wishes of athletes all over the world.”

As an entirely-owned subsidiary of Under Armour, Endomondo will proceed to function out of its headquarters in Copenhagen, Denmark. Following the predicted final of the purchase within the first quarter of 2015, MyFitnessPal will proceed to function out of its headquarters in San Francisco, CA.

For further main points at the acquisition, see similar press unencumber titled, “Under Amour Reports Full Year Net Revenues Growth of 32%; Announces Creation of World’s Largest Digital Health and Fitness Community.”

Under Armour used to be steered by Goldman, Sachs & Co. and the regulation company King & Spalding LLP in reference to each acquisitions, in addition to the regulation company Kromann Reumert in reference to the purchase of Endomondo. Endomondo used to be instructed by the funding banking company Mooreland Partners and the regulation company Mazanti-Andersen Korsø Jensen. MyFitnessPal used to be suggested by the funding banking company Qatalyst Partners and the regulation company Fenwick & West LLP.

About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of efficiency shoes, attire and equipment, revolutionized how athletes the world over get dressed. Designed to make all athletes higher, the logo’s cutting edge merchandise are bought all over the world to athletes in any respect ranges. Under Armour’s absolutely owned subsidiary, MapMyFitness, powers one of the most global’s biggest Connected Fitness groups. The Under Armour international headquarters is in Baltimore, Maryland. For additional knowledge, please discuss with the Company’s site at

About MyFitnessPal
With over 80 million customers, MyFitnessPal has helped hundreds of thousands of other folks succeed in and take care of a more fit and happier way of life. With a database of over 5 million meals and loads of workouts, most sensible health generation companions and group insights, MyFitnessPal is the top loose useful resource for attaining and keeping up well being objectives. MyFitnessPal is established in San Francisco, CA. For extra thought, seek advice from

About Endomondo
Founded in 2007, Endomondo’s social health community and widespread Endomondo Sports Tracker cellular app lend a hand flip a phone into an individual teacher and social motivator. Now with 20 million registered customers around the world, Endomondo shall we folks monitor exercises, examine efficiency, and enhance each and every different so other folks grow to be and keep lively. For additional info, seek advice from

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