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Alibaba Makes Heavy Investment in Ouya

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Alibaba Makes Heavy Investment in Ouya


OUYA-Console-set-hOuya, the sport-console maker made well-known by way of its kickstarter marketing campaign, has just lately won $10 million from on-line buying groceries titan Alibaba. There were discussions approximately incorporating Ouya’s tool and 1,000 recreation library into Alibaba’s set-most sensible field.

The number one region the place Ouya can flourish is in China, that is poised to be the following battleground for online game festival now that the 15 yr-lengthy ban on videogame consoles has been lifted. Although Ouya gave the impression to be off to a perfect get started in 2012 with an explosion of investment, the effects are not up to anticipated, most commonly as a result of the tough hang available on the market that Sony and Microsoft have and the contemporary emergence of the Nexus Player and Fire TV, which each permit for equivalent reasonable gaming. However, a suffering corporate and a burgeoning marketplace can also be highest for each and every different if there's a means for them to glue. Enter Alibaba. If there's anywhere that Alibaba is aware of, it’s China. Alibaba can also be extraordinarily useful to Ouya because it attempts to transport into China’s marketplace.

Ouya isn't any stranger to offers with different firms, and has additionally been understanding a few together a good idea agreements with Xiaomi as smartly.

Source: WSJ

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