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A/B testing may be on its way to the Google Play Store

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A/B testing may be on its way to the Google Play Store

Google-Play-Store-5.3.6-APK

S new record this morning signifies that Google plans to announce A/B testing inside of the Google Play Store for app developers. The declaration is scheduled to happen at the Google O/I convention at the finish of the month. The concept is that developers may just use the Play Store to do a little marketplace testing in an attempt to building up the income generated via their apps.

With A/B testing, developers will be in a position to setup other entries in the Play Store for his or her apps, an “S” and a “M” model. The app pages will be the comparable aside from for one merchandise that developers may just amendment. It may just be one thing so simple as the icon used for the app or it might be one thing like other costs being proven. Developers may just then verify how the variations carry out to see whether or not a transformation they may be exploring will yield higher effects.

source: The Information
by the use of: 9to5Google


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